Samsung Store 125

  • Paris, France
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125 Champs-Elysées


The Samsung space asserts its presence through its blue and black colors that capture, in a spirit of abstraction, the reflections of movements and lights that fleetingly appear and disappear…

More a question than an answer to create the desire of passersby who will enter a space that is deep, essentially white, matte, and reflective.

The entrance space is dominated by a disc of white mirrors which, above the central staircase, invites discovery of the latest innovations.

The white floor is uniform throughout the traversing space to Rue Vernet, where one discovers, from both the street and the interior, the same theme in blue, black, and white colors.


Jean Nouvel