29 april 2024

Completion

Façade & Lobby Samsung Store 125, Paris, France

SAMSUNG
125 Champs-Elysées

 

The Samsung space asserts its presence through its blue and black colors that capture, in a spirit of abstraction, the reflections of movements and lights that fleetingly appear and disappear…

More a question than an answer to create the desire of passersby who will enter a space that is deep, essentially white, matte, and reflective.

The entrance space is dominated by a disc of white mirrors which, above the central staircase, invites discovery of the latest innovations.

The white floor is uniform throughout the traversing space to Rue Vernet, where one discovers, from both the street and the interior, the same theme in blue, black, and white colors. These dual mysterious facades will thus announce the future presence of the Samsung Pavilion for the Olympic Games this summer at the Champs-Elysées roundabout.

 

Jean Nouvel

 

 

USEFUL INFORMATION

Open from May 3rd 2024 to October 31st 2024

From 10 a.m. to 8 p.m.

125 avenue des Champs-Élysées

75008 PARIS

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