Completion

Designed by Jean Nouvel, Samsung’s latest and largest Parisian ephemeral space just opened its doors for the Olympic and Paralympic Games.

It offers a range of immersive experiences, from a journey through Samsung’s Olympic heritage to hands-on demonstrations of its latest innovations.

All along the façade, a led screen broadcasts a film made by Ateliers Jean Nouvel celebrating the unifying power of sport with images of breaking, skateboarding and surfing.

Open until September 7
Opening hours: 10am-10pm
Film showings: 9 a.m.-midnight
Building length: 80 m
Screen size: 74 x 2m